In a recent ChannelVision Magazine webinar, TELCLOUD CEO Jake Jacoby shared valuable insights on how resellers can capitalize on the massive opportunity in POTS (Plain Old Telephone Service) line replacement. As copper infrastructure becomes obsolete and prices skyrocket, businesses need reliable alternatives for their critical systems.
The POTS Line Crisis
The telecommunications industry is at a turning point. Since the FCC deregulated POTS lines in 2019, carriers have been steadily increasing prices on the remaining copper infrastructure.
What once cost $20-$30 per line now ranges from hundreds to as high as $1,500-$2,000 per line in states like California.
Of the approximately 130 million POTS lines still in use in the United States—and over a billion globally—around 30 million are in commercial settings, supporting critical functions such as:
• Fire alarm systems
• Elevator emergency phones
• Fax machines (especially in healthcare for HIPAA compliance)
• Security systems
• Blue light emergency phones
• Credit card terminals
• Pool phones
• SCADA applications
• Meter reading
Despite the rising costs, businesses continue using these lines because they are required for regulatory compliance and safety systems. However, with carriers prioritizing fiber and 5G investments over maintaining copper infrastructure, these lines will eventually be phased out completely.
The TELCLOUD Advantage
TELCLOUD is a Communications Platform as a Service (CPaaS) designed exclusively for the channel. As Jacoby emphasized, “TELCLOUD never sells direct. We are 100% committed to the channel.”
TELCLOUD provides a comprehensive white label solution that allows resellers to:
Build their own brand – Partners can customize everything with their logo and branding
Choose their level of involvement – Partners can handle as much or as little of the service delivery as they want
Create long-term recurring revenue – With 10-20 year service cycles once installed
How TELCLOUD’s Solution Works
TELCLOUD’s modular approach provides partners with:
- A telco enclosure
- The POTS box – The “brains” that transform copper signals to digital
- Battery backup – 24-48 hours of power for uninterrupted service
- Cellular router options – 4G or 5G connectivity
- Cloud infrastructure
Unlike competitors offering all-in-one solutions, TELCLOUD’s modular design allows for installation flexibility. The cellular router can be placed up to 250 feet away from the POTS box, ensuring optimal signal strength in any environment.
White Label Support for Resellers
TELCLOUD provides comprehensive support for its 175+ reseller partners, including:
• Technical expertise – Provisioning, installation, and Tier 2-3 support
• Marketing materials – Ready-to-use collateral that partners can brand
• Billing solutions – Telco Bill Center for partners who aren’t registered telcos
• Router flexibility – Integration with Ericsson, Peplink, Inhand, Cradlepoint, and others
• Third-party logistics – For partners who need installation and maintenance services
Getting Started
“This is a business in a box,” Jacoby explained. “You can pick and choose the parts that you need.”
TELCLOUD makes it easy for resellers to capitalize on this growing opportunity. Partners receive:
- A personalized consultation to determine the best approach for their business
- Education on effective sales strategies for their target markets
- Access to white labeled marketing materials
- Technical support to ensure successful implementations
With an MSRP ranging from $45-$55 per line and margins of $20-$30 per line, POTS line replacement offers strong profit potential for resellers while helping businesses reduce costs and improve reliability. Contact [email protected] to get started today.
